Events

It was a dhamaka of sorts at the music launch of Abbas-Mustan's action-thriller Players. GS Worldwide Entertainment Pvt. Ltd produced, directed and executed a music launch for an upcoming Bollywood movie by Viacom 18, called Players, on Dec. 9 at JVPD Grounds, Mumbai. The cast of the movie performed live stunts at the event as part of the launch of the music of the film.

Bollywood actress Bipasha Basu came onstage on a bike, riding pillion with a stuntman, and took a 360 degree turn before an explosion went off. This was followed by Sonam Kapoor, who made an entry in a truck and broke a gold-brick wall, and Abhishek Bachchan, who entered in a red car, smashed a glass frame and took a 360 degree turn before two explosions went off. After these dramatic entries, the other stars of the film, Bobby Deol, Neil Nitin Mukesh, Sikander Kher and Omi Vaidya, came on stage and spoke about their respective roles in the film.

Commenting on the launch, Bunty Walia, Managing Director, GS Worldwide Entertainment said: "The guest list was managed by Viacom 18. Around 500 people, including the editors of trade magazines; the film's director duo-Abbas-Mustan; music director Pritam; Bhushan Kumar, Head, T-Series; Vikram Malhotra, COO, Viacom 18 Motion Pictures; and Allan Amin, Stunt Director; were present on the occasion. We were recommended to Viacom 18 by Abhishek Bachchan to execute this launch."